Social and Behavior Change Communication (SBCC) is a key strategy to address health and development issues in Malawi. Pakachere IHDC’s main strategy in programming has been SBCC because of the niche and comparative advantage the institution has developed over the years. Pakachere IHDC utilizes SBCC to address various health, social and development issues including HIV and AIDS. Over the years, Pakachere has implemented various national and regional SBCC campaigns including One Love, Wize Up, Maziko, Safeguard Young People (SYP), Tsogolo Langa and others. Apart from being a strategy, Pakachere IHDC pursues SBCC in its own right to promote it and profile it as a key strategy in health, HIV and AIDS and social and development interventions.