Zathu is a brand that was licensed to Pakachere by Girl Effect and is being implemented by a consortium of health, education, and communication partners. Based in Lilongwe, Zathu is part of the Innovations in Health, Rights and Development (iHEARD) project. The 5 year  iHEARD project aims to improve the Sexual and Reproductive Health of adolescent girls and young women which will contribute directly to poverty reduction by helping them to make informed SRHR decisions about their lives and bodies, and, through local partnerships in the health, communication and education sectors, the project aims to improve the health and wellbeing of Malawian families and communities nationwide. The project is being delivered across Malawi, with a particular focus in the Central Region districts of Dowa, Ntchisi and Lilongwe.

 Zathu is a brand that is on a mission to unite girls and boys, to forge a more equal Malawi. Through the power of music and storytelling, Zathu is helping girls to be seen, to be heard, and to achieve. It addresses challenging topics about growing up, from friendships between girls and boys, to harmful stereotypes, sexual and reproductive health, and positive health behaviors. Zathu is being engaged in the project for 3 years.